Business development

Some doors only open through other people. A distributor who already reaches your customers. A company whose product fits next to yours. A partner in a new country who knows how things are done there. Business development is the work of finding those doors and walking through them well.

What business development means at Exale

Business development sits at the heart of what Exale does. For a young company it usually means:

• Partnerships: finding companies whose customers, products or reach complement yours, and shaping deals that work for both sides.

• Collaborations: joint offers, co-marketing and shared projects that let a small business punch above its size.

• New markets: preparing to sell in a new city or country in the region, from understanding the market to the first local relationships.

• Opportunities: spotting where the business could grow next, and deciding which ones are worth chasing.

Who it's for

Startups and small businesses in the Gulf and Egypt (the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and Egypt) and companies elsewhere looking at the region, as well as remote clients worldwide. It suits founders who have a product that works and now need reach: more customers, better channels or a foothold in a new market.

How we work

Get clear on what you need. More customers, a supplier, a distributor, a co-founder for a new line? Each needs a different kind of partner. We start by naming the gap.

Map the options. We look at who already serves your customers or holds what you need, and which of them would gain from working with you.

Make the approach. We help you prepare what to say and what to offer, and support the first conversations. A good partnership is built on a clear deal, so we help you think through what each side gives and gets.

Make it work. Signing is the start, not the finish. We help set up how the partnership runs day to day, so it delivers what both sides expected.

What you get

• A clear picture of the partnerships and markets worth pursuing

• A shortlist of potential partners and the case for each

• Prepared approaches, offers and first-meeting materials

• Support through conversations and agreements

• A simple way to track how each partnership performs

Partnerships go further with a strong brand and dependable operations behind them: partners want to know you can deliver.

Looking for the right partners?

Tell us what you're building and what's missing. Get in touch through the contact form and we'll talk through where the right doors might be.